Venue: Birmingham NEC

Budget: £25,000-£50,000

The Challenge

To take an invisible product and make it visible engaging and interesting.

The Solution

A super smart piece of tech that sits on top of a trailer, needed a super smart stand to reflect it. Literally reflect it! To show Trailar’s product in the real world set-up, overhead structure was built from the ground up to see a reflection of the top of the truck. Working to strict show regulations, we built an entire theme around this – marrying together modern and trendy design finishes bringing together many zones; a private meeting area, casual lounge space, welcoming well-stocked bar, software fuel saving demo-pods and physical vehicle display. Not an easy brief to tie together!

What Our Client Thought

I remember the moment I received back the first version of the booth design back from Creation Exhibitions and thought wow! Not only had they listened to what we wanted but they seemed to have understood the Start-up business we were. The design was great, branded accordingly, super cool and made an impact. To then see the design turn into the booth at the trade fair was a fantastic moment and great achievement by everyone involved. It proved a complete success and the next time we need a booth, we know where we will be going” Thank-you to all at the Creation Team