Location: Paris, Dussledorf & Interior installation
Budget: £10,000 – £25,000
To optimise a large stand with only 1 open side that would still encourage footfall with ergonomics that flow
The front ‘industrial style’ architecture angled and encouraged traffic into the stand as well bringing high branding to the front of the space to allow maximum brand visibility.
The tight space was managed with zones, leading visitors from the welcome desk, through to the ‘hero products’ and further displays. The quieter rear of the stand was optimised for sit-down meetings and the stand was packed the moment the show opened!
What Our Client Thought
‘Having a consistent point of contact and hands on account management was key for us, as was a UK team from build to the installations on the continent. Creation delivered this and were always happy to accommodate our tweaks and on-site requests – nothing was too much trouble. We will definitely be working with them again in the future.’