Venues: Berlin Messe

Budget: £50,000 – £75,000

The Challenge

Agrovision was ready to make the leap from small scale to large in its first prominent exhibition appearance at Fruit Logistica. Working with a contemporary, semiluxury stand design from partners Studio Holland, Creation was challenged with building an exhibition stand that delivered: successfully portrayed Agrovision’s untraditional, non-corporate ethos whilst highlighting their fresh, vibrant products.

The Solution

Creation Exhibitions worked hand and hand with Studio Holland and Agrovision to deliver a large exhibition stand full of brand-focused designs such as a hanging wooden structure and a custom podium filled to the brim with blueberries, built to replicate Agrovision’s logo. It was key to ensure that there was a warm, welcoming atmosphere within the exhibition stand that represented the company’s efforts to reinvent the relationship between the company, management, workforce, and environment.

Agrovision never settles for less, they are continually pushing the boundaries of mass fruit production to ensure their efforts leave behind a positive impact on local communities. It was important to us that we built a stand representing these values including specific features like a living wall to help give a breath of nature to an otherwise indoor environment and intimate couch areas to encourage conversation with customers. The vibrant and striking exhibition stand created the perfect platform for showcasing Agrovision’s products and encouraging prospective customers to engage with the brand.

What Our Clients Thought

“With a short deadline and initial draft drawings we came to Creation late November. Jeni and the team interacted with us and the designers to get the final design approved and build within no time. The stand was ready and looked great! Also, on the event the pragmatic approach and flexibility on last minute tweaks and needs were no issue at all. Thanks for the great support and looking forward to discussing future projects together!”